Fadila Zikri, Rina Asnita Damanik, Rosmawati Br Sipayung, M Ramadhani Syah Chandra, Fauzan Ananda H and Rukmini 2025. MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY . Journal of Accounting Research, Utility Finance and Digital Assets. 4, 1 (Jul. 2025), 118–123. DOI:https://doi.org/10.54443/jaruda.v4i1.258.