ANALYSIS OF THE DEVELOPMENT AND FINANCIAL PERFORMANCE OF PT UNILEVER INDONESIA TBK IN THE LAST FIVE YEARS

Authors

  • Neza Alkhaira Universitas Malikussaleh
  • Isna Septia Universitas Malikussaleh
  • Junita Munasari Universitas Malikussaleh
  • Wulan Dara Sari Arhas Universitas Malikussaleh
  • A. Hadi Arifin Universitas Malikussaleh

DOI:

https://doi.org/10.54443/jaruda.v3i2.290

Keywords:

FMCG, finance company, performance business, digital strategy, Unilever Indonesia

Abstract

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Author Biographies

Neza Alkhaira, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Isna Septia, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Junita Munasari, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Wulan Dara Sari Arhas, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

A. Hadi Arifin, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

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Published

2024-10-30

Issue

Vol. 3 No. 2 (2024): October

Section

Articles

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Copyright (c) 2024 Neza Alkhaira, Isna Septia, Junita Munasari, Wulan Dara Sari Arhas, A. Hadi Arifin

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This work is licensed under a Creative Commons Attribution 4.0 International License.