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Rahayu Lestari, Suadi Sapta Putra, Resti Hardini, Kumba Digdowiseiso, Azlinzuraini Ahmad. THE DECOY EFFECT IN CONSUMER BEHAVIOR. JARUDA [Internet]. 2024 Jan. 30 [cited 2024 Nov. 27];2(4):967-72. Available from: http://jaruda.org/index.php/go/article/view/137