Rahayu Lestari, Resti Hardini, Tri Waluyo, Kumba Digdowiseiso and Khalid Farooq (2024) “A LITERATURE STUDY ON THE DETERMINANTS OF CONSUMER SWITCHING BEHAVIOR”, Journal of Accounting Research, Utility Finance and Digital Assets, 2(3), pp. 962–966. doi: 10.54443/jaruda.v2i3.136.