RAHAYU LESTARI; SUADI SAPTA PUTRA; RESTI HARDINI; KUMBA DIGDOWISEISO; AZLINZURAINI AHMAD. THE DECOY EFFECT IN CONSUMER BEHAVIOR. Journal of Accounting Research, Utility Finance and Digital Assets, [S. l.], v. 2, n. 4, p. 967–972, 2024. DOI: 10.54443/jaruda.v2i3.137. Disponível em: http://jaruda.org/index.php/go/article/view/137. Acesso em: 4 jul. 2024.