Farah Aidilla, Sapna Biby, Mariyudi and Heriyana 2024. THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY . Journal of Accounting Research, Utility Finance and Digital Assets. 2, 3 (Jan. 2024), 912–920. DOI:https://doi.org/10.54443/jaruda.v2i3.119.