ANALYSIS  BUSINESS DEVELOPMENT STRATEGY AT PT. GOTO GOJEK TOKEPEDIA, TBK. FOR LONG-TERM GROWTH POST IPO

Rico Nur Ilham; Amru Usman; Wahyuddin; Tarmizi Abbas; Muttaqien

doi:10.54443/jaruda.v3i3.209

Authors

Rico Nur Ilham Universitas Malikussaleh
Amru Usman Universitas Malikussaleh
Wahyuddin Universitas Malikussaleh
Tarmizi Abbas Universitas Malikussaleh
Muttaqien Universitas Malikussaleh

DOI:

https://doi.org/10.54443/jaruda.v3i3.209

Keywords:

Business; Startup

Abstract

Startups that are growing quickly have an impact on the Indonesian economy. Due to its high degree of excitement, Indonesia is one of the five nations with the most startups. One of them is PT. Please visit Gojek Tokopedia (GOTO). Leading an IPO on the Indonesia Stock Exchange (IDX) is one of the decisions made by GoTo to collect funding or operational capital for the firm. The capital cycle, clearly, cannot be detached from the systems chosen by the organization. Internal and external environment analyses are the two components of corporate growth plans. This study employed the descriptive qualitative approach, and the methodology of data collection entailed reading evaluations of scientific literature.

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